Pierce County Economic Development has embarked on a project to develop a Tourism Destination Strategic Plan which will outline an overall vision and strategy to continue to develop the Pierce County area’s visitor economy. It will include strategies for stewarding tourism towards a responsible future and serve as a roadmap to balance the health of our visitor economy with the long-term health and vibrancy of our community. Pierce County has been working collaboratively with MMGY NextFactor, a leading advisor in travel and tourism who has delivered strategies to more than 300 destinations around the world, to develop this Plan.
Guided by a steering committee of local leaders, MMGY NextFactor has been conducting interviews and focus groups with local civic, business, and government leaders, and industry stakeholders in various sectors to gather critical insights to inform the project.
The input of our residents is critical to this process and to the overall effectiveness of the plan.
As a resident of Pierce County, your input is valued. Thank you for participating in our online survey and attending our June 2023 town hall meetings to share your thoughts. Please check back for updates on our progress with creating a Tourism Destination Strategic Plan.
Mike Gommi, Economic Development Specialist - Tourism