News Flash

Human Services

Posted on: November 25, 2014

Free Uber ride home avoids a DUI in Tacoma on Black Friday

Choose Your Ride poster

Avoid a DUI in Tacoma this Black Friday with the simple tap of an app.

To kick-off its holiday Drive Sober or Get Pulled Over campaign, the Tacoma Pierce County DUI and Traffic Safety Task Force is partnering with Uber, the app that connects riders and drivers, to offer free rides to new users and discounted rides to current users.

This Black Friday from 7 p.m. to 3 a.m., people looking for a reliable ride from designated bars or clubs on 6th Avenue and downtown Tacoma can leave their cars behind and get home safely with Uber.

New Uber users hoping to take advantage of this Uber promotion simply have to download the Uber app ( and use the promo code TACRIDE. Then enjoy a safe Uber ride home free of charge in much of the Tacoma area. The first $25 of any Uber trip in Pierce County is free for new riders using the TACRIDE promo code.

Existing Uber users only have to input the promo code TACRIDE20 to get up to two rides at 20% off.

“Ensuring a fun and worry-free night out starts at home,” said John Cheesman, Chairman of the Tacoma Pierce County DUI and Traffic Safety Task Force and chief of the Fircrest Police Department.

“Tacoma residents already rely on Uber to connect them to safe, reliable rides and the Drive Sober or Get Pulled Over initiative further supports our commitment to the community. Uber offers residents another option to get around their city, allowing them to leave their car at home and celebrate responsibly,” said Brooke Steger, Uber’s General Manager for the Pacific Northwest.

“Along with taxis and sober designated drivers, we are thrilled to have the newly licensed and legal rideshare companies on board,” added Chief Cheesman. “It gives everyone another option to play it safe. Choosing between a comfy, free Uber ride home or a much less comfortable ride to jail in the back of a police cruiser hopefully will be a no-brainer for most.”

At least two dozen troopers, deputies and officers will be looking for alcohol-and drug-impaired drivers in Tacoma on Friday. The last three Black Friday task force patrols, hosted by the Washington State Patrol, resulted in 15 to 40 arrests of impaired drivers.

Gloria Mansfield Averill, Tacoma Pierce County DUI and Traffic Safety Task Force
(253) 320-4306 (cell)
(253) 798-6112 (desk)

Laura Zapata, Uber Technologies
Communications, West
[email protected]

Editor's note: This story has been updated to correct the terms of Uber's fee.

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